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contribute to ocean conservancy Art + Purpose = Product™ men's t-shirts @ $29 Shop Now contribute to conservancy limited edition tees starting at $29 Shop Now Men Collection 2024 original artwork starting at $29 and up Shop Now give back to the environment limited edition tees men's t-shirts @ $29 Shop Now contribute to ocean conservancy small-batch artwork tees starting @ $29 Shop Now contribute to ocean conservancy small-batch artwork tees starting @ $29 Shop Now

who we are

a creative collective

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what we do

design with purpose

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why we do it

protect what matters

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who we support

You didn’t find anything on our site but still want to contribute? Surfrider Foundation is one of the respectable organizations we support. No, they affiliated with us, but they make a difference, and we think you should follow them.
surfrider.org surfrider.org/donate
Looking to give directly to the people doing the work? Save The Waves Coalition does the kind of work we built giving around, protecting surf ecosystems globally through designated reserves, active campaigns, and coastal stewardship that holds ground over time. They’re not affiliated with us and don’t really know we exist, but the work speaks for itself, and we think you should follow them as well
savethewaves.org savethewaves.org/giving
Give directly to the people doing the work. The Ocean Cleanup is a nonprofit that has removed tens of millions of kilograms of plastic from the world’s oceans and rivers using technology built specifically for the job, interceptors in polluting waterways, cleanup systems in the open ocean, and a goal of removing 90% of floating ocean plastic by 2040. They’re not affiliated with us and don’t really know we exist, but the scale of what they’re attempting is hard to argue with, so get with them.
theoceancleanup.comtheoceancleanup.com/donate

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“The Wolf”

Maya Shigure

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Joe Henley

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Our Latest Blog

June 25, 2026August 13, 2026 by wqasjut

Fish Aren’t Gone. But They’re Different.

I’ve been fishing off the Oceanside pier since I was nine years old. My grandfather…

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June 20, 2026August 13, 2026 by wqasjut

California’s Coast: The Data Behind the Shoreline

California’s coastline is a massive, high-stakes ecosystem, and as of the 2026 California Coast and…

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May 29, 2026August 13, 2026 by wqasjut

Beyond the Surface

Southern California’s coastline is often viewed through a lens of recreation, but the 2026 California…

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May 25, 2026August 13, 2026 by wqasjut

Why Our Local Beaches Are Changing and What We Can Actually Do

We all think we know our Southern California beaches. We know the best surf breaks,…

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May 22, 2026August 13, 2026 by wqasjut

Simple Realities of Keeping the Coastline Actually Clean

The Reality of Runoff Beyond the fluff, we live in Southern California. We surf, we…

Read More
February 19, 2026August 13, 2026 by wqasjut

Saving Our Shores: Ways We Are Protecting the Pacific

The Southern California coastline is more than just a destination; It’s our backyard, our playground,…

Read More
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certain signature releases from
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  • The 72, LLC
  • PO Box 230409
  • Encinitas, CA 92023
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  • Metal Wall Print Metal Wall Print $ 90 – $ 99Price range: $ 90 through $ 99
  • Full-Zip Hoodie Full-Zip Hoodie $ 95
  • Trucker Hat Trucker Hat $ 99
  • Men’s Short Sleeve Tee Men’s Short Sleeve Tee $ 99
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